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Economics of marketing / ed. by Jean-Pierre Dubé, Peter E. Rossi

Secondary Author Dubé, Jean-Pierre
Rossi, Peter E. Publication Amsterdam : North-Holland, 2019 Description XIX, 611 p. ; 25 cm Series Handbook in economics , 1 ISBN 9780444637598 Contents note Índice 1. Microeconometric models of consumer demand Jean-Pierre Dubé 2. Inference for marketing decisions Greg M. Allenby and Peter E. Rossi 3. Economic foundations of conjoint analysis Greg M. Allenby, Nino Hardt, and Peter E. Rossi 4. Empirical search and consideration sets Elisabeth Honka, Ali Hortaçsu, and Matthijs Wildenbeest 5. Digital marketing Avi Goldfarb and Catherine Tucker 6. The economics of brands and branding Bart J. Bronnenberg, Jean-Pierre Dubé, and Sridhar Moorthy 7. Diffusion and pricing over the product life cycle Harikesh S. Nair 8. Selling and sales management Sanjog Misra 9. How price promotions work: a review of practice and theory Eric T. Anderson and Ed Fox 10. Marketing and public policy Rachel Griffith and Aviv Nevo Topical name Marketing
Marketing e economia
Branding
Marketing digital
Produtos - Ciclos de vida
Preços
Vendas
Vendas - Promoção CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 DUB Available IA14158
Total holds: 0

Índice
1. Microeconometric models of consumer demand
Jean-Pierre Dubé
2. Inference for marketing decisions
Greg M. Allenby and Peter E. Rossi
3. Economic foundations of conjoint analysis
Greg M. Allenby, Nino Hardt, and Peter E. Rossi
4. Empirical search and consideration sets
Elisabeth Honka, Ali Hortaçsu, and Matthijs Wildenbeest
5. Digital marketing
Avi Goldfarb and Catherine Tucker
6. The economics of brands and branding
Bart J. Bronnenberg, Jean-Pierre Dubé, and Sridhar Moorthy
7. Diffusion and pricing over the product life cycle
Harikesh S. Nair
8. Selling and sales management
Sanjog Misra
9. How price promotions work: a review of practice and theory
Eric T. Anderson and Ed Fox
10. Marketing and public policy
Rachel Griffith and Aviv Nevo

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